New Engine of Health Consumption: Interpretation of Medical Opportunities in the Special Action Plan to Boost Consumption

Click:66  Update time：2025-03-21  【Close】

At this critical period of economic development, the "Special Action Plan to Boost Consumption" issued by the General Office of the Communist Party of China Central Committee and the General Office of the State Council is like a shot in the arm, injecting new vitality into various industries. Among them, measures related to medical and health are particularly noteworthy, not only related to people's well-being, but also foreshadowing new development opportunities in the field of health consumption.

Enhancing Medical Security Capability: 

Building the Foundation for Healthy Consumption

The plan clearly proposes to "improve the ability of medical and elderly care security", which reflects the country's high attention to people's health. Specific measures include improving the mechanism for reasonable adjustment of basic pension insurance benefits, increasing the financial subsidy standards for basic pension and basic medical insurance for urban and rural residents, and appropriately increasing the basic pension for retirees. These measures will directly enhance the economic strength of residents, giving them more confidence when facing medical expenses.

We will fully implement the personal pension system, promote the removal of the registered residence registration restrictions on flexible employees to participate in basic pension and medical insurance in their places of employment, and expand the pilot program for occupational injury protection. The implementation of these policies will further improve the social security system, so that more workers can enjoy the benefits of medical security. When people no longer worry about medical expenses, they will naturally be more willing to consume in areas such as health management and disease prevention, thereby promoting the prosperity of the entire healthcare market.

Improving Service Consumption Quality and Benefiting the People: 

Expanding the Boundaries of Health Consumption

In the "Action to Improve Service Consumption Quality and Benefit the People", medical and health services are mentioned as an important content. The plan emphasizes optimizing the supply of "one elderly and one small" services, actively developing industries such as anti-aging and silver tourism, and unleashing the potential of the silver consumption market. With the intensification of population aging, the health needs of the elderly population are increasing day by day, and services such as anti-aging, chronic disease management, and rehabilitation care will become new hotspots in health consumption.
At the same time, encouraging the development of community embedded childcare, employer run childcare, and integrated childcare services not only helps solve the parenting difficulties of young families, but also provides a broader space for children's health services. From children's vaccination, growth and development monitoring to the prevention and treatment of common diseases, there will be more consumption opportunities.
In addition, the plan also proposes to support and regulate the development of elderly care and childcare services by social forces, and improve the pricing mechanism for elderly care services. This means that in the future, more social capital will enter the field of elderly care and childcare, improve service quality through market competition, and provide consumers with more diversified and personalized health service choices.

Accelerating the development of new consumption: 

Leading the trend of healthy consumption

The part of 'supporting the accelerated development of new consumption' has brought innovative ideas to the medical and health field. Deepening the implementation of digital consumption enhancement actions, vigorously cultivating high-quality e-commerce, and carrying out the "Artificial Intelligence+" action will accelerate the digital transformation of medical and health services. Emerging industries such as online healthcare, remote diagnosis, and intelligent health management will be more widely applied and promoted.
For example, patients can make appointments for expert consultation, obtain electronic prescriptions, and purchase drugs through the Internet platform, greatly improving the convenience of medical treatment. Smart wearable devices can monitor health data in real-time and provide personalized health management recommendations for users, which will stimulate people's interest and demand for new health consumption products.
At the same time, launching a special campaign for healthy consumption, accelerating the improvement of the low altitude economic supervision system, and orderly developing low altitude tourism, aviation sports, consumer grade drones and other low altitude consumption will also bring new growth points to the medical and health field. For example, emergency medical rescue services in low altitude tourism and sports medicine support in aviation sports will become new areas of health consumption.

Improvement and enhancement of consumption environment: 

Creating a good atmosphere for healthy consumption

In the 'Consumer Environment Improvement and Enhancement Action', measures to create a reassuring consumption environment are equally crucial for medical and health consumption. Implementing the three-year action plan to optimize the consumption environment, improving quality standards, credit constraints, comprehensive governance, consumer rights protection and other systems, will help regulate the order of the medical and health market, crack down on counterfeit and shoddy products and illegal medical practices, and safeguard the legitimate rights and interests of consumers.
Establishing a sound consumer goods and service consumption standard system, strengthening the construction of credit system in the consumption field, will promote medical and health service institutions to continuously improve their service quality and establish a good brand image. Consumers will feel more at ease when choosing medical services, thereby promoting the healthy development of the health consumption market.
In addition, improving urban and rural consumption facilities, strengthening the construction of county-level logistics distribution centers and rural terminal logistics distribution facilities, will also provide convenience for the circulation of medical and health products. Residents in remote areas can more conveniently access health products such as medicines and medical equipment, narrowing the gap in health consumption between urban and rural areas.

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